Be a hero. Be a teacher.
A simple message that the University of Hawaiʻi and the Hawaiʻi Department of Education (HIDOE) wants heard across the state in an effort to address Hawaiʻi’s teacher shortage. 东精影业 and HIDOE are committing about $100,000 for a television and digital advertising campaign to promote that message on Hawaiʻi News Now (HNN).
“Be a hero. Be a teacher.” is a media campaign designed to inspire high school and college students and working professionals to consider a career in education by highlighting the benefits and rewards of being a teacher. Consisting of a , a —written and performed by a teacher—, the campaign is among a number of steps being taken by 东精影业 and HIDOE to address the state’s teacher shortage. The shortage has grown from 300-plus vacancies statewide in 2013, to more than 550 in fall 2018.
Central to is a web portal that helps students explore various teacher credentialing options available at four 东精影业 campuses—, 东精影业 Hilo ( and ), and . These campuses participated in the development of the campaign, which was produced by Kai Media and coordinated by the 东精影业 Office of Academic Planning and Policy.
Set to run through March 2019, the HNN advertisement campaign will culminate with a “My Teacher is a Hero” Facebook contest. It also includes segments on HINow, which airs during the morning on HNN. The first HINow segment featured 东精影业 President David Lassner and HIDOE Superintendent Christina Kishimoto discussing the teacher shortage and the “Be a hero. Be a teacher.” campaign.
- Related 东精影业 News story: “Be a hero. Be a teacher.” encourages students to consider teaching careers, September 18, 2017
For more information, go to the .